10 reasons to DITCH the traditional ‘conference room’!

  1. Hosting an event in a space that is unusual will create a buzz and enhance engagement across social media platforms. People will talk more if they have access to a venue that is by invite only and that is not open to the public such as Clothworkers Hall.
  2. Events that have an unusual or well-known address like ZSL London Zoo are likely increase attendance levels.
  3. If you can match the theme or message of your event to the venue, you can enhance the content, design and menu of the event. For example; a fashion company choosing Haberdashers’ Hall which is linked historically to needlework creates greater depth and synergy to the event.
  4. A unique venue reflects your companies’ creativity, identity, thoughtfulness.
  5. Memorability: who would forget an event at the Tower of London?! Your company will therefore be associated with longevity and will be spoken about for time to come.
  6. Hosting an event at a historic venue such as a Livery Hall (Goldsmiths’ Hall), can be a good Corporate Social Responsibility message, the Livery Halls donate considerable amounts to schools and related charities.
  7. Exclusivity: you can often hire unusual venues exclusively such as East Wintergarden, this gives you complete control of the space on the day as you will be the only client present.
  8. With exclusivity comes dedication! Your event manager and chef will be entirely focused on your event and your menu, the probability of a seamless operation is greater.
  9. Sponsorship: if you are seeking sponsorship for your event, deals are more likely to be offered and convert if the event is being hosted at an iconic, memorable well-known address like Kew Gardens.
  10. Unusual venues are often not as utilised as large conference centres, so you may be able to agree more flexible access times, storage facilities or more enhanced theming. The Law Society can offer access 24/7 if needed for example.
  11. And finally, it’s not all about you – ‘the event professional’ (?!) BUT it will look great in the next company meeting and on your CV!